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English definition of “BDI”

BDI

noun [C, usually singular]
 
 
MARKETING
abbreviation for Brand Development Index : a measure of a product's or brand's sales within a particular market as compared to its sales to the population as a whole: The BDI shows that pasta sauce sells great in the Northeast, but not very well in the South.
(Definition of BDI from the Cambridge Business English Dictionary © Cambridge University Press)
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