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English definition of “beachhead”


noun [C]     /ˈbiːtʃhed/ COMMERCE
a position in a market that a company achieves and that it hopes to make stronger in the future : We acquired 49% of the company , providing us a valuable beachhead in the growing Asian market .gain/establish a beachhead The company are keen to establish a beachhead in California's lucrative energy market . → See also foothold, footing
(Definition of beachhead noun from the Cambridge Business English Dictionary © Cambridge University Press)
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