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English definition of “beachhead”

beachhead

noun [C]
 
 
/ˈbiːtʃhed/ COMMERCE
a position in a market that a company achieves and that it hopes to make stronger in the future: We acquired 49% of the company, providing us a valuable beachhead in the growing Asian market.gain/establish a beachhead The company are keen to establish a beachhead in California's lucrative energy market. → See also foothold, footing
(Definition of beachhead from the Cambridge Business English Dictionary © Cambridge University Press)
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