beachhead
/ˈbiːtʃhed/ noun [C] COMMERCEDefinition
› a position in a market that a company achieves and that it hopes to make stronger in the future: We acquired 49% of the company, providing us a valuable beachhead in the growing Asian market.gain/establish a beachhead The company are keen to establish a beachhead in California's lucrative energy market. → See also foothold, footing
(Definition of beachhead noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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