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English definition of “beachhead”

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beachhead

noun [C]
 
 
/ˈbiːtʃhed/ COMMERCE
a position in a market that a company achieves and that it hopes to make stronger in the future: We acquired 49% of the company, providing us a valuable beachhead in the growing Asian market.gain/establish a beachhead The company are keen to establish a beachhead in California's lucrative energy market. →  See also foothold , footing
Translations of “beachhead”
in Chinese (Traditional) (軍隊的)灘頭陣地,灘頭堡, 立足地,據點…
in Chinese (Simplified) (军队的)滩头阵地,滩头堡…
(Definition of beachhead from the Cambridge Business English Dictionary © Cambridge University Press)
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