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best-before date

 
 
noun [C] UK (US best-if-used-by date) COMMERCE

Definition

the date after which food or drink begins to lose its quality or taste: The company has new machines that print best-before dates onto packaging.
→ Compare expiry date, sell-by date, use-by date
(Definition of best-before date noun from the Cambridge Business English Dictionary © Cambridge University Press)

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