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English definition of “Boston Matrix”

Boston Matrix

noun [C, usually singular]
 
 
(also growth-share matrix, BCG matrix, BCG growth-share matrix)
MARKETING a measurement of how successful a company's products are compared to competitors' products, calculated by looking at each product's share of sales in its particular market and that market's rate of growth
(Definition of Boston Matrix from the Cambridge Business English Dictionary © Cambridge University Press)
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