brand architecture Meaning in Cambridge Business English Dictionary
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Meaning of "brand architecture" - Business English Dictionary

brand architecture

noun [U]
 
 
MARKETING, COMMERCE the way in which a company organizes and names its products in order to show consumers the differences and similarities between them: We are revamping our brand architecture, reducing complexity in our product line, and providing better value for consumers.
(Definition of brand architecture from the Cambridge Business English Dictionary © Cambridge University Press)
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