brand association Meaning in Cambridge Business English Dictionary
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Meaning of "brand association" - Business English Dictionary

brand association

noun [U]
 
 
MARKETING, COMMERCE anything such as a symbol, activity, famous person, etc. that makes a consumer think of a particular brand or product: Brand association with an event such as the Olympics can positively influence purchase behaviour.
(Definition of brand association from the Cambridge Business English Dictionary © Cambridge University Press)
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