Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “brand association”

brand association

noun [U]
 
 
MARKETING, COMMERCE anything such as a symbol, activity, famous person, etc. that makes a consumer think of a particular brand or product: Brand association with an event such as the Olympics can positively influence purchase behaviour.
(Definition of brand association from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of brand association?
Add Cambridge dictionaries to your browser to your website

Word of the Day

nip

to press something quickly and quite hard between two objects, especially sharp objects such as teeth or nails

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More