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English definition of “brand development”

brand development

noun [U]
MARKETING, COMMERCE the process of improving a brand or improving customers' knowledge and opinions of a brand: She is director of global marketing and brand development. He declined to give specifics about the brand development programme but said, "We're always looking for new products to add."
(Definition of brand development noun from the Cambridge Business English Dictionary © Cambridge University Press)

More Business English definitions for “brand development”

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