brand evolution

noun [U]

Definition

› MARKETING, COMMERCE the continuing process of improving a brand or improving customers' opinions of it as markets and fashions change: The company will update its store logos as part of an ongoing brand evolution.

(Definition of brand evolution noun from the Cambridge Business English Dictionary © Cambridge University Press)

+ Free Dictionary Toolbar for Browsers
+ Add Dictionary Search to iGoogle and your website

+ Become a fan on Facebook
+ Follow us on Twitter!

Browse the Thesaurus

Business
Clothes
Education
Finance
Light and colour
Personal care

Our dictionaries

British English
American English
Business English
Learner's Dictionary
Essential British English
Essential American English
English-Spanish
Español-inglés
English-Turkish

Browse the Dictionary

brand communication noun
brand counterfeiting noun
Brand Development Index noun
brand development noun
brand equity noun
brand evolution noun
brand expansion noun
brand extension noun
brand identity noun
brand image noun
brand label noun

Word of the Day

a cloud on the horizon

something which threatens to cause problems or unhappiness in the future

Word of the Day ►

Blog

Read our blog about how the English language behaves.

Learn More ►

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.