brand identity - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “brand identity”

brand identity

noun [C or U]
 
 
MARKETING, COMMERCE a set of ideas and features that a company wants people to connect in their minds with its products or brand: The company has created a new brand identity and made management changes to try to revive its fortunes.
(Definition of brand identity from the Cambridge Business English Dictionary © Cambridge University Press)
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