brand image - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “brand image”

brand image

noun [C or U]
 
 
MARKETING, COMMERCE a set of features and ideas that customers connect in their minds with a particular product or brand: He attributes their success to the shops looking right, a strong brand image, and sensational advertising.
(Definition of brand image from the Cambridge Business English Dictionary © Cambridge University Press)
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