Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “brand loyalty”

brand loyalty

noun [U]
 
 
MARKETING, COMMERCE the habit of always choosing to buy a particular product or brand: build/create/develop brand loyalty The company should focus on delivering the best product at the cheapest price, and that will build brand loyalty. encourage/maintain brand loyalty More than 60% express strong brand loyalty when they buy food and beverages.
(Definition of brand loyalty from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of brand loyalty?
Add Cambridge dictionaries to your browser to your website

Definitions of “brand loyalty” in other dictionaries

Translations of “brand loyalty”

Word of the Day

bright spark

a person who is intelligent, and full of energy and enthusiasm

Word of the Day

Highly delighted, bitterly disappointed, ridiculously cheap: adverbs for emphasis.

by Liz Walter,
October 22, 2014
We often make adjectives stronger by putting an adverb in front of them. The most common ones are very and, for a stronger meaning, extremely: He was very pleased. The ship is extremely large. However, we don’t use very or extremely for adjectives that already have a strong meaning, for example fantastic,

Read More 

life tracking noun

October 20, 2014
the use of one or more devices or apps to monitor health, exercise, how time is spent, etc.

Read More