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English definition of “brand loyalty”

brand loyalty

noun [U]
 
 
MARKETING, COMMERCE the habit of always choosing to buy a particular product or brand: build/create/develop brand loyalty The company should focus on delivering the best product at the cheapest price, and that will build brand loyalty. encourage/maintain brand loyalty More than 60% express strong brand loyalty when they buy food and beverages.
(Definition of brand loyalty from the Cambridge Business English Dictionary © Cambridge University Press)
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