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English definition of “brand management”

brand management

noun [U]
 
 
MARKETING, COMMERCE the process of controlling the way in which a company markets a product or brand so that people continue to buy it or buy more of it: The company - recognized as a leader in brand management - is looking at using the web to enhance brand awareness. brand management strategy/decisions
→ See also category management
(Definition of brand management from the Cambridge Business English Dictionary © Cambridge University Press)
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