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English definition of “brand name”

brand name

noun [C]
 
 
(also brand label, also trade name) MARKETING, COMMERCE
the name a company gives to one of its products, so that people can easily recognize it: popular/famous/well-known brand name It is one of the most famous brand names in world banking.leading/established/strong brand name Big retailers aggressively sought customers by promoting their established brand names and targeting their loyal customer bases.under a brand name They import supplies and distribute them under their own brand name.
(Definition of brand name noun from the Cambridge Business English Dictionary © Cambridge University Press)
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