brand name adjective - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “brand name”

brand name

adjective [before noun] ( also brand-name)
 
 
( also brand-label, also brand label, also trade name) MARKETING, COMMERCE
a brand-name product has a company's brand name, rather than being sold under the name of a store or under the product's own name: brand-name goods/products brand-name drugs/medicines →  See also branded , generic , own-brand
(Definition of brand name adjective from the Cambridge Business English Dictionary © Cambridge University Press)
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