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English definition of “brand protection”

brand protection

noun [U]    
LAW, MARKETING the act of preventing someone from illegally making and selling a product using a brand name owned by another company : We are a firm of solicitors looking to appoint a Trademark Agent to work in brand protection . Many companies , including some big brand owners , don't have a brand protection strategy in place .
(Definition of brand protection noun from the Cambridge Business English Dictionary © Cambridge University Press)
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