Focus on the pronunciation of brand value
English definition of “brand value”
› [U] MARKETING, FINANCE the financial value of having customers who will pay more for a particular brand: A company's brand value depends on its reputation.
› [U] MARKETING, FINANCE the value of a particular brand for the company that makes it → See also brand equity
› [C] MARKETING a good quality that a company wants consumers to connect with a brand: This fits well with our brand values of being creative, inventive, innovative, and challenging. Commitment to environmental work in countries where we buy our tea is a core brand value.