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English definition of “brand value”

brand value

noun
 
 
[U] MARKETING, FINANCE the financial value of having customers who will pay more for a particular brand: A company's brand value depends on its reputation.
[U] MARKETING, FINANCE the value of a particular brand for the company that makes it →  See also brand equity
[C] MARKETING a good quality that a company wants consumers to connect with a brand: This fits well with our brand values of being creative, inventive, innovative, and challenging. Commitment to environmental work in countries where we buy our tea is a core brand value.
(Definition of brand value from the Cambridge Business English Dictionary © Cambridge University Press)
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