brand value Meaning in Cambridge Business English Dictionary
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of "brand value" - Business English Dictionary

brand value

noun
 
 
[U] MARKETING, FINANCE the financial value of having customers who will pay more for a particular brand: A company's brand value depends on its reputation.
[U] MARKETING, FINANCE the value of a particular brand for the company that makes it →  See also brand equity
[C] MARKETING a good quality that a company wants consumers to connect with a brand: This fits well with our brand values of being creative, inventive, innovative, and challenging. Commitment to environmental work in countries where we buy our tea is a core brand value.
(Definition of brand value from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of brand value?
Add Cambridge dictionaries to your browser to your website
Word of the Day
straight

the straight part of a racetrack (= the track on which competitors race)

Word of the Day

Are you a glass-half-full person? (Everyday Idioms)
Are you a glass-half-full person? (Everyday Idioms)
by Kate Woodford,
July 29, 2015
A reader of this blog recently asked for a post on idioms that are used in everyday English. This seemed like a reasonable request. After all, if you are going to make the effort to learn a set of English idioms, you want those idioms to be useful. The question, then, was

Read More 

exoskeleton noun
exoskeleton noun
July 27, 2015
a robotic device which goes around the legs and part of the body of a person who cannot walk and allows them to move independently and in an upright position The device, known as an exoskeleton, is strapped to the outside of a person’s limbs and can then be controlled by them.

Read More