brand value
nounDefinition
› [U] MARKETING, FINANCE the financial value of having customers who will pay more for a particular brand: A company's brand value depends on its reputation.
› [U] MARKETING, FINANCE the value of a particular brand for the company that makes it → See also brand equity
› [C] MARKETING a good quality that a company wants consumers to connect with a brand: This fits well with our brand values of being creative, inventive, innovative, and challenging. Commitment to environmental work in countries where we buy our tea is a core brand value.
(Definition of brand value noun from the Cambridge Business English Dictionary
© Cambridge University Press)
Browse the Thesaurus
Our dictionaries
Browse the Dictionary
Word of the Day
be under a cloud
to not be trusted or popular because people think you have done something bad
Blog
Read our blog about how the English language behaves.
New Words
Find words and meanings that have just started to be used in English, and let us know what you think of them.
