Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “branding”

branding

noun [U]
 
 
/ˈbrændɪŋ/
MARKETING, COMMERCE the activity of connecting a product with a particular name, symbol, etc. or with particular features or ideas, in order to make people recognize and want to buy it: Successful branding uses design to reinforce customers' visual memories. If you are aiming for a more mass market you may need to take a new look at your branding. Last month the company launched an aggressive new branding campaign on national TV. By applying a branding strategy, the company has fortified its position in the face of growing competition. a branding expert/firm/agency
(Definition of branding from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of branding?
Add Cambridge dictionaries to your browser to your website

Definitions of “branding” in other dictionaries

Translations of “branding”

Word of the Day

dawn on sb

If a fact dawns on you, you understand it after a period of not understanding it.

Word of the Day

The language of work

by Kate Woodford,
October 15, 2014
Most of us talk about our jobs. We tell our family and friends interesting or funny things that have happened in the workplace (=room where we do our job), we describe – and sometimes complain about – our bosses and colleagues and when we meet someone for the first time, we tell

Read More 

life tracking noun

October 20, 2014
the use of one or more devices or apps to monitor health, exercise, how time is spent, etc.

Read More