Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “branding”

See all translations

branding

noun [U]
 
 
/ˈbrændɪŋ/
MARKETING, COMMERCE the activity of connecting a product with a particular name, symbol, etc. or with particular features or ideas, in order to make people recognize and want to buy it: Successful branding uses design to reinforce customers' visual memories. If you are aiming for a more mass market you may need to take a new look at your branding. Last month the company launched an aggressive new branding campaign on national TV. By applying a branding strategy, the company has fortified its position in the face of growing competition. a branding expert/firm/agency
Translations of “branding”
in Chinese (Traditional) 品牌化…
in Chinese (Simplified) 品牌化…
(Definition of branding from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of branding?
Add Cambridge dictionaries to your browser to your website

Definitions of “branding” in other dictionaries

Word of the Day

baby

a very young child, especially one that has not yet begun to walk or talk

Word of the Day

The way we move (Verbs for walking and running)

by Kate Woodford,
March 25, 2015
​​​ This week we’re looking at interesting ways to describe the way that people move. Most of the verbs that we’ll be considering describe how fast or slow people move. Others describe the attitude or state of mind of the person walking or running. Some describe both. Starting with verbs for walking slowly,

Read More 

stackin’ p

March 30, 2015
idiom slang earning a lot of money ‘That’s a very generous present.”Yeah, well, she’s stackin’ p, innit?’

Read More