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English definition of “branding”

branding

noun [U]
 
 
/ˈbrændɪŋ/
MARKETING, COMMERCE the activity of connecting a product with a particular name, symbol, etc. or with particular features or ideas, in order to make people recognize and want to buy it: Successful branding uses design to reinforce customers' visual memories. If you are aiming for a more mass market you may need to take a new look at your branding. Last month the company launched an aggressive new branding campaign on national TV. By applying a branding strategy, the company has fortified its position in the face of growing competition. a branding expert/firm/agency
(Definition of branding from the Cambridge Business English Dictionary © Cambridge University Press)
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