buck verb - definition in the Business English Dictionary - Cambridge Dictionaries Online

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buck

verb [T]
 
 
/bʌk/
buck the system to refuse to follow the rules or customs of an organization: Both employees were later fired for trying to buck the system.
buck the trend to do the opposite of what everyone else is doing: After 25 years as a corporate lawyer, he bucked the trend and went non-profit. FINANCE, ECONOMICS to have good financial results when other companies, organizations, etc. are having bad ones: EMI managed to buck the trend, closing 80p stronger at 680p.
(Definition of buck verb from the Cambridge Business English Dictionary © Cambridge University Press)
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