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English definition of “buy into sth”

buy into sth

phrasal verb with buy     /baɪ/ verb (bought, bought)
FINANCE to buy a part of a business in order to have some control over it: McDowell was trying to buy into the newspaper business.
to support or believe in an idea or plan: To create an effective brand, you need to convince people to buy into it.
(Definition of buy into sth from the Cambridge Business English Dictionary © Cambridge University Press)
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