› PROPERTY, FINANCE someone who buys something, especially something valuable such as a business or a house: possible/potential/prospective buyer A number of potential buyers have expressed interest in the company. a home/car/insurance buyera buyer for sth He's still looking for a buyer for his house.find/attract/encourage buyers The book was valued at $160,000 but she was unable to find a buyer. → See Note customer
› COMMERCE someone whose job is to decide what will be bought by a company, especially a store: She's the buyer for a stylish boutique in Dublin.
(let the) buyer beware › LAW, COMMERCE the principle that it is the buyer's responsibility to find out if there is anything wrong with something they are being sold, not the seller's to tell them: When you buy tickets from an unofficial website, it's very much a case of "buyer beware". → Compare caveat emptor → See also first-time buyer, impulse buyer, materials buyer, media buyer, move-up buyer, target buyer