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English definition of “buzzword”


noun [C]     /ˈbʌzwɜːd/
MARKETING, COMMUNICATIONS a word or expression from a particular subject area that has become fashionable because it has been used a lot: Companies know there's nothing like a hot new buzzword, like ‘nanotechnology’ or ‘sustainability’, to get the attention of investors.
(Definition of buzzword noun from the Cambridge Business English Dictionary © Cambridge University Press)
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