Focus on the pronunciation of cannibalize
English definition of “cannibalize”
cannibalize (UK also cannibalise)
/ˈkænɪbəlaɪz/ verb [T]
› MARKETING, COMMERCE to cause a reduction in the sales of an existing product or service by starting to sell a new product or service: They hope to sell 5 million of their new game machines, but those sales will cannibalize the sales of their last product.
› PRODUCTION to take parts from a machine or vehicle to make or repair another machine or vehicle: Trucks have been cannibalized to keep others running. cannibalization (UK also cannibalisation) noun [U] › All newspapers today suffer from cannibalization, whereby sales of physical copies are undermined by their own online versions.