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English definition of “cannibalize”

cannibalize

verb [T] ( UK also cannibalise)
 
 
/ˈkænɪbəlaɪz/
MARKETING, COMMERCE to cause a reduction in the sales of an existing product or service by starting to sell a new product or service: They hope to sell 5 million of their new game machines, but those sales will cannibalize the sales of their last product.
PRODUCTION to take parts from a machine or vehicle to make or repair another machine or vehicle: Trucks have been cannibalized to keep others running.
cannibalization ( UK also cannibalisation) noun [U]
(Definition of cannibalize from the Cambridge Business English Dictionary © Cambridge University Press)
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