catchphrase
/ˈkætʃfreɪz/ noun [C]Definition
› MARKETING a phrase that is often repeated and becomes connected with a particular organization, product, person, etc.: What we need now is a catchphrase for the marketing campaign. His catchphrase, "Make my day", has become part of the modern consciousness. → See also slogan
(Definition of catchphrase noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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