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English definition of “category management”

category management

noun [U]
 
 
( abbreviation CM)
COMMERCE, MARKETING a method of marketing products by considering them as a group, not as individual products: The company is now focusing on category management, using the weight of the brands together to come up with a more powerful message against competitors. →  See also brand management
(Definition of category management from the Cambridge Business English Dictionary © Cambridge University Press)
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