Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “churn rate”

churn rate

noun [C]
 
 
COMMERCE, MARKETING the percentage of customers who stop buying the products or services of a particular company, calculated for a particular period of time: Its churn rate is 17% against an industry average of 25%.
HR the percentage of people who leave their job, calculated for a particular period of time: The firm reports a staff churn rate of just 4% against a sector average of around 25%.
(Definition of churn rate from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of churn rate?
Add Cambridge dictionaries to your browser to your website

Word of the Day

bitter

a type of dark brown beer with a bitter taste

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More