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English definition of “churn rate”

churn rate

noun [C]    
COMMERCE, MARKETING the percentage of customers who stop buying the products or services of a particular company , calculated for a particular period of time : Its churn rate is 17% against an industry average of 25%.
HR the percentage of people who leave their job , calculated for a particular period of time : The firm reports a staff churn rate of just 4% against a sector average of around 25%.
(Definition of churn rate noun from the Cambridge Business English Dictionary © Cambridge University Press)
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