Focus on the pronunciation of churn
English definition of “churn”
/tʃɜːn/ noun [U] (also churning)
› COMMERCE, MARKETING the situation in which customers stop buying the products or services of a particular company, especially to buy them from a competitor: Preventing customer churn is a major concern for mobile service providers, since 20-40% of customers leave their providers in a given year. → Compare customer loyalty
› HR the situation in which employees leave their job and are replaced by new employees: Employee churn for new hires increased by 33% for the third straight year.