churn

/tʃɜːn/ verb

Definition

› [I or T] COMMERCE, MARKETING to stop buying the products or services of a particular company, especially in order to buy them from a competitor

› [I or T] HR to frequently replace employees with new employees

› [T] STOCK MARKET if stockbrokers churn investments or churn a client's account in order to make more money in commissions, they illegally buy and sell the client's investments more often than necessary: The commission found that he violated the antifraud provisions of the securities laws when he churned three customer accounts.

(Definition of churn verb from the Cambridge Business English Dictionary © Cambridge University Press)