click-through rate

(also clickthrough rate)

noun [C] (also click rate, abbreviation CTR)

Definition

› E-COMMERCE, MARKETING the number of people who click on an advertisement on a website to go to another website, compared to the total number of people who saw the advertisement: Click-through rate is useful in measuring how successful you are at engaging your audience with a specific ad message.

(Definition of click-through rate noun from the Cambridge Business English Dictionary © Cambridge University Press)