concept

/ˈkɒnsept/ noun [C]

Definition

› MARKETING an idea for a new product or a way to sell a product: The finished product was very different from the original concept.

› an idea, theory, etc. about a particular subject: This course will acquaint you with the basic concepts of management Product differentiation is an important concept in marketing. → See also business entity concept, consistency concept, high-concept, the marketing concept, product concept, the production concept, sales concept, selling concept

(Definition of concept noun from the Cambridge Business English Dictionary © Cambridge University Press)

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