concept testing
noun [U]Definition
› MARKETING the process of asking a group of people for their opinion about a new product or advertisement: Concept testing is an essential part of the product development process. → See also focus group
(Definition of concept testing noun from the Cambridge Business English Dictionary
© Cambridge University Press)
Browse the Dictionary
Browse the Thesaurus
More Results for “concept testing”
Our dictionaries
Word of the Day
a cloud on the horizon
something which threatens to cause problems or unhappiness in the future
Blog
Read our blog about how the English language behaves.
New Words
Find words and meanings that have just started to be used in English, and let us know what you think of them.
