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English definition of “conjoint analysis”

conjoint analysis

noun [C or U]
 
 
MARKETING
a way of finding out which particular combination of features, for example of a product or a service, is more important to someone than other combinations: Conjoint analysis is based on the fact that the relative value of attributes considered jointly can be better measured than when they are considered in isolation.
(Definition of conjoint analysis from the Cambridge Business English Dictionary © Cambridge University Press)
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