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English definition of “consumer advocate”

consumer advocate

noun [C]
 
 
( also customer advocate)
COMMERCE, LAW a person whose job is to protect the rights of customers, for example by giving advice, testing products, or trying to improve laws relating to the sale of goods: For years, consumer advocates have lobbied for a food-safety department that would be fully independent of the agriculture industry.
(Definition of consumer advocate from the Cambridge Business English Dictionary © Cambridge University Press)
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