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English definition of “consumer awareness”

consumer awareness

noun [U]
 
 
MARKETING
→  customer awareness: The company has stoked further interest with a large number of TV ads, even though consumer awareness was high to begin with.
knowledge and understanding that a buyer should have of their rights as a customer, how products are made or grown, the safety of products, etc.: In recent years consumer awareness has reached the point that some of the biggest agribusiness concerns have been reconsidering how they raise and kill animals.
(Definition of consumer awareness from the Cambridge Business English Dictionary © Cambridge University Press)
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