consumer research

noun [U] (also consumer market research, also customer research)

Definition

› MARKETING the study of people's opinions about products or services, and about what products or services they want or will buy: The company's consumer research found comfort was the priority for teens when it comes to their bedrooms. The museum is currently carrying out consumer research, interviewing visitors and locals about what sorts of exhibits they want to see.

(Definition of consumer research noun from the Cambridge Business English Dictionary © Cambridge University Press)