consumer resistance

noun [U] (also customer resistance)

Definition

› MARKETING the fact of people disliking or being unwilling to buy a particular product or service: meet with/overcome consumer resistance The prospect of bioengineered food crops has met strong consumer resistance in Europe.

(Definition of consumer resistance noun from the Cambridge Business English Dictionary © Cambridge University Press)

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consumer products noun
consumer profile noun
consumer promotion noun
consumer protection noun
consumer research noun
consumer resistance noun
consumer sentiment noun
consumer society noun
consumer surplus noun
consumer watchdog noun
consumer-driven adjective

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