consumer resistance - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “consumer resistance”

consumer resistance

noun [U]
 
 
( also customer resistance)
MARKETING the fact of people disliking or being unwilling to buy a particular product or service: meet with/overcome consumer resistance The prospect of bioengineered food crops has met strong consumer resistance in Europe.
(Definition of consumer resistance from the Cambridge Business English Dictionary © Cambridge University Press)
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