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conventional
/kənˈvenʃənəl/ adjectiveDefinition
› relating to accepted or traditional ways of doing something: conventional accounting/business practices/methods It is estimated that over one-third of sub-prime borrowers could have qualified for cheaper, conventional loans.
conventional wisdom › opinions or theories that have existed for a long time and that most people agree with: The book challenges the conventional wisdom that companies are engaged in a "war" for talent.
(Definition of conventional adjective from the Cambridge Business English Dictionary
© Cambridge University Press)
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