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English definition of “conversion rate”

conversion rate

noun [C]
 
 
FINANCE, STOCK MARKET the rate at which one type of currency, share, etc. can be exchanged for another: Check our latest dollar conversion rates online. a conversion rate calculator a conversion rate of $8.00 per share
COMMERCE, E-COMMERCE, MARKETING the number of sales of a product compared to the number of people who visit a website to look at that product, or to the number of phone calls or sales visits that are made: Better email campaigns can help you increase your conversion rate. →  See also hit rate
(Definition of conversion rate from the Cambridge Business English Dictionary © Cambridge University Press)
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