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English definition of “corporate image”

corporate image

noun [C or U]
 
 
MARKETING the way in which a company appears to the public, and the opinion that people have about it: create/build/have a corporate image Some companies understand that becoming more energy-efficient can help them to create a good corporate image, which in turn can help their profits. Developing the right corporate image can be crucial to success.
(Definition of corporate image from the Cambridge Business English Dictionary © Cambridge University Press)
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