corporate image
noun [C or U]Definition
› MARKETING the way in which a company appears to the public, and the opinion that people have about it: create/build/have a corporate image Some companies understand that becoming more energy-efficient can help them to create a good corporate image, which in turn can help their profits. Developing the right corporate image can be crucial to success.
(Definition of corporate image noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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