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English definition of “cost per click”

cost per click

noun [U or C]
 
 
( abbreviation CPC)
E-COMMERCE, MARKETING the amount of money that is charged to a company, etc. that advertises on a website each time someone clicks on the advertisement on the website: Your maximum cost per click (CPC) is the highest amount you are willing to pay for a click on your ad.
(Definition of cost per click from the Cambridge Business English Dictionary © Cambridge University Press)
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