Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “cost per click”

cost per click

noun [U or C]     ( abbreviation CPC)
E-COMMERCE, MARKETING the amount of money that is charged to a company, etc. that advertises on a website each time someone clicks on the advertisement on the website: Your maximum cost per click (CPC) is the highest amount you are willing to pay for a click on your ad.
(Definition of cost per click noun from the Cambridge Business English Dictionary © Cambridge University Press)
Focus on the pronunciation of cost per click

Word of the Day

friendship

a situation in which two people are friends

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More