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English definition of “cross-merchandising”

cross-merchandising

noun [U]    
COMMERCE, MARKETING the fact of of a store displaying together products that are related to each other so that customers are encouraged to buy several products rather than just one: Cross-merchandising was an effective way to increase our sales of both baby products and parenting magazines.
cross-merchandise verb [I or T]
(Definition of cross-merchandising noun from the Cambridge Business English Dictionary © Cambridge University Press)
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