Focus on the pronunciation of cross-promotion
English definition of “cross-promotion”
/ˌkrɑːsprəˈmoʊ-/ noun [C or U] COMMERCE, MARKETING
› the fact of advertising related products from different companies at the same time: Cross-promotion between the book and film industries has been very successful. Even the most time-pressed business owners can attract more customers with less effort through the right cross-promotions.
› the fact of a company advertising one of its products in or on another of its products: The back cover of a book is often used for cross-promotion of other titles by the same author. cross-promote /ˌkrɒsprəˈməʊt/
/ˌkrɑːsprəˈmoʊt/ verb [I or T] › The two companies have agreed to cross-promote each other's brands.