cross-promotion - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “cross-promotion”

cross-promotion

noun [C or U]
 
 
/ˌkrɒsprəˈməʊʃən/ US   /ˌkrɑːsprəˈmoʊ-/ COMMERCE, MARKETING
the fact of advertising related products from different companies at the same time: Cross-promotion between the book and film industries has been very successful. Even the most time-pressed business owners can attract more customers with less effort through the right cross-promotions.
the fact of a company advertising one of its products in or on another of its products: The back cover of a book is often used for cross-promotion of other titles by the same author.
cross-promote /ˌkrɒsprəˈməʊt/ US   /ˌkrɑːsprəˈmoʊt/ verb [I or T]
(Definition of cross-promotion from the Cambridge Business English Dictionary © Cambridge University Press)
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