cross-promotion Meaning in Cambridge Business English Dictionary
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of "cross-promotion" - Business English Dictionary

cross-promotion

noun [C or U]
 
 
/ˌkrɒsprəˈməʊʃən/ US   /ˌkrɑːsprəˈmoʊ-/ COMMERCE, MARKETING
the fact of advertising related products from different companies at the same time: Cross-promotion between the book and film industries has been very successful. Even the most time-pressed business owners can attract more customers with less effort through the right cross-promotions.
the fact of a company advertising one of its products in or on another of its products: The back cover of a book is often used for cross-promotion of other titles by the same author.
cross-promote /ˌkrɒsprəˈməʊt/ US   /ˌkrɑːsprəˈmoʊt/ verb [I or T]
(Definition of cross-promotion from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of cross-promotion?
Add Cambridge dictionaries to your browser to your website
Word of the Day
social security

a system of payments made by the government to people who are ill, poor, or who have no job

Word of the Day

Are you a glass-half-full person? (Everyday Idioms)
Are you a glass-half-full person? (Everyday Idioms)
by Kate Woodford,
July 29, 2015
A reader of this blog recently asked for a post on idioms that are used in everyday English. This seemed like a reasonable request. After all, if you are going to make the effort to learn a set of English idioms, you want those idioms to be useful. The question, then, was

Read More 

responsible luxury noun
responsible luxury noun
August 03, 2015
high-end, green tourism and hospitality Jumeirah’s ‘responsible luxury’ approach is an example of a sustainable travel experience – future guests will enjoy the environment as much as today’s.

Read More