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cross-promotion
/ˌkrɒsprəˈməʊʃən/
/ˌkrɑːsprəˈmoʊ-/ noun [C or U] COMMERCE, MARKETINGDefinition
› the fact of advertising related products from different companies at the same time: Cross-promotion between the book and film industries has been very successful. Even the most time-pressed business owners can attract more customers with less effort through the right cross-promotions.
› the fact of a company advertising one of its products in or on another of its products: The back cover of a book is often used for cross-promotion of other titles by the same author.
cross-promote /ˌkrɒsprəˈməʊt/
/ˌkrɑːsprəˈmoʊt/ verb [I or T] › The two companies have agreed to cross-promote each other's brands.(Definition of cross-promotion noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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