cross-sell - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “cross-sell”

cross-sell

verb [I or T]
 
 
COMMERCE, MARKETING to sell another further product or service to a customer who is already buying a different product or service: They can cross-sell to the bank's existing customers and introduce life insurance and pensions products.
cross-selling noun [U]
(Definition of cross-sell from the Cambridge Business English Dictionary © Cambridge University Press)
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