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English definition of “crunch”

crunch

noun [C, usually singular]
 
 
/krʌnʃ/
a situation in which there is not enough of something: Humanity is heading for an energy crunch within a very few years.a crunch happens/occurs The crunch occurred because irresponsible lending led to a huge debt bubble. If we want to avoid a recurrence of this present crunch, we need to understand why it happened. Numerous agencies are starting to feel the crunch from operating for four months at or below last year's levels. → See also cash crunch, credit crunch
if/when it comes to the crunch when a situation becomes extremely serious and a decision must be made: If it comes to the crunch, we'll have no alternative but to sell up.
(Definition of crunch noun from the Cambridge Business English Dictionary © Cambridge University Press)
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