›PRODUCTIONto prepare land and grow crops on it, or to grow a particular crop: Corn, or maize, is indigenous to Mexico and has been cultivated there for some 6,000 years.
›to try to develop and improve something: She has cultivated an image as a shrewd investor.
›if you cultivate a relationship, you make a special effort to develop it, because you think it might be useful to you: He cultivated business contacts in ten major cities.
cultivationnoun[U]›the cultivation of crops/the landThis course will help with the cultivation of key marketing skills.If you wish to retain customers, you must work at the cultivation of the customer relationship.