Focus on the pronunciation of cultivate
English definition of “cultivate”
/ˈkʌltɪveɪt/ verb [T]
› PRODUCTION to prepare land and grow crops on it, or to grow a particular crop: Corn, or maize, is indigenous to Mexico and has been cultivated there for some 6,000 years.
› to try to develop and improve something: She has cultivated an image as a shrewd investor.
› if you cultivate a relationship, you make a special effort to develop it, because you think it might be useful to you: He cultivated business contacts in ten major cities. cultivation noun [U] › the cultivation of crops/the land This course will help with the cultivation of key marketing skills. If you wish to retain customers, you must work at the cultivation of the customer relationship.