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cultivate

 
 
/ˈkʌltɪveɪt/ verb [T]

Definition

PRODUCTION to prepare land and grow crops on it, or to grow a particular crop: Corn, or maize, is indigenous to Mexico and has been cultivated there for some 6,000 years.
to try to develop and improve something: She has cultivated an image as a shrewd investor.
if you cultivate a relationship, you make a special effort to develop it, because you think it might be useful to you: He cultivated business contacts in ten major cities.
cultivation noun [U] the cultivation of crops/the land This course will help with the cultivation of key marketing skills. If you wish to retain customers, you must work at the cultivation of the customer relationship.
(Definition of cultivate verb from the Cambridge Business English Dictionary © Cambridge University Press)

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