customer advocacy
noun [U]Definition
› MARKETING, COMMERCE a way of doing business which sees it as very important to keep customers happy by providing what they want and dealing with their problems, even if it is difficult or expensive to do so: When you're measuring how good a company's customer advocacy culture is, the first question to ask is whether you would recommend the company to a friend.
(Definition of customer advocacy noun from the Cambridge Business English Dictionary
© Cambridge University Press)
Browse the Thesaurus
Our dictionaries
Browse the Dictionary
Word of the Day
throw caution to the wind/winds
to do something without worrying about the risk or negative results
Blog
Read our blog about how the English language behaves.
New Words
Find words and meanings that have just started to be used in English, and let us know what you think of them.
