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English definition of “customer advocacy”

customer advocacy

noun [U]
 
 
MARKETING, COMMERCE a way of doing business which sees it as very important to keep customers happy by providing what they want and dealing with their problems, even if it is difficult or expensive to do so: When you're measuring how good a company's customer advocacy culture is, the first question to ask is whether you would recommend the company to a friend.
(Definition of customer advocacy from the Cambridge Business English Dictionary © Cambridge University Press)
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