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English definition of “customer advocacy”

customer advocacy

noun [U]    
MARKETING, COMMERCE a way of doing business which sees it as very important to keep customers happy by providing what they want and dealing with their problems , even if it is difficult or expensive to do so: When you're measuring how good a company's customer advocacy culture is, the first question to ask is whether you would recommend the company to a friend .
(Definition of customer advocacy noun from the Cambridge Business English Dictionary © Cambridge University Press)
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