Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “customer awareness”

customer awareness

noun [U]     (also consumer awareness)
MARKETING the fact of people knowing about a business and its products and services: Advertising on relevant websites is an efficient way of raising customer awareness of your business. to build/create/increase/raise customer awareness
(Definition of customer awareness noun from the Cambridge Business English Dictionary © Cambridge University Press)
Focus on the pronunciation of customer awareness

Word of the Day


the skill with which something was made or done

Word of the Day


Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More