customer base - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “customer base”

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customer base

noun [C, usually singular]
 
 
( also consumer base) COMMERCE, MARKETING
the group of people who buy or use a company's products or services: Men make up 84% of Sportfit's customer base. The restaurant's core customer base consists of local workers. This location gives us a big potential customer base. large/loyal/wide customer base The company has an extremely loyal customer base. build (up)/expand/grow a customer base The firm decided to build up its customer base through aggressive advertising.
Translations of “customer base”
in Chinese (Traditional) 客戶群…
in Chinese (Simplified) 客户群…
(Definition of customer base from the Cambridge Business English Dictionary © Cambridge University Press)
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