customer base
noun [C, usually singular] (also consumer base) COMMERCE, MARKETINGDefinition
› the group of people who buy or use a company's products or services: Men make up 84% of Sportfit's customer base. The restaurant's core customer base consists of local workers. This location gives us a big potential customer base. large/loyal/wide customer base The company has an extremely loyal customer base. build (up)/expand/grow a customer base The firm decided to build up its customer base through aggressive advertising.
(Definition of customer base noun from the Cambridge Business English Dictionary
© Cambridge University Press)
Our dictionaries
Browse the Thesaurus
Browse the Dictionary
Word of the Day
Blog
Read our blog about how the English language behaves.
New Words
Find words and meanings that have just started to be used in English, and let us know what you think of them.
