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English definition of “customer base”

customer base

noun [C, usually singular]
 
 
(also consumer base) COMMERCE, MARKETING
the group of people who buy or use a company's products or services: Men make up 84% of Sportfit's customer base. The restaurant's core customer base consists of local workers. This location gives us a big potential customer base. large/loyal/wide customer base The company has an extremely loyal customer base. build (up)/expand/grow a customer base The firm decided to build up its customer base through aggressive advertising.
(Definition of customer base from the Cambridge Business English Dictionary © Cambridge University Press)
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