customer capital - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “customer capital”

customer capital

noun [U]
 
 
COMMERCE, MARKETING
the value of the relationships that a company has with its customers: It is in your own interest to manage your customer capital and to make it work for you. →  Compare human capital , intellectual capital , structural capital
(Definition of customer capital from the Cambridge Business English Dictionary © Cambridge University Press)
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