customer lifetime value - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “customer lifetime value”

customer lifetime value

noun [C or U]
 
 
( also lifetime customer value, also lifetime value, abbreviation CLV) COMMERCE
a calculation of how much profit a business could make from one customer over the whole period that they remain a customer: We calculate that the average driver has a customer lifetime value of $100,000, based on them buying a new car from us every four years.
(Definition of customer lifetime value from the Cambridge Business English Dictionary © Cambridge University Press)
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