Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “customer lifetime value”

customer lifetime value

noun [C or U]
 
 
(also lifetime customer value, also lifetime value, abbreviation CLV) COMMERCE
a calculation of how much profit a business could make from one customer over the whole period that they remain a customer: We calculate that the average driver has a customer lifetime value of $100,000, based on them buying a new car from us every four years.
(Definition of customer lifetime value from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of customer lifetime value?
Add Cambridge dictionaries to your browser to your website

More Business English definitions for “customer lifetime value”

Word of the Day

pint

a measure for liquid equal to about half a litre

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More