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English definition of “customer relations”

customer relations

noun     COMMERCE, MARKETING
[plural, U] the way that a company or organization deals with its customers, and the relationship it has with them: excellent/good/strong customer relations The company has a reputation for excellent customer relations.build/improve customer relations Our sales team keeps in regular contact with clients in order to build good customer relations. Customer relations is a continuous process whose principal tool is communication.
[U] the department of an organization that gives help to customers and deals with their problems: If you have any complaint, please contact Customer Relations.
(Definition of customer relations noun from the Cambridge Business English Dictionary © Cambridge University Press)
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